Your email address is likely what many of your clients and customers think of first when they want to contact your business. This makes it a core part of your brand. It can also be an easy way to build credibility with a potential customer.
Statistics show consumers are much more likely to provide their payment information online if a company’s email address is reflective of its name. Additionally, if you’re doing any kind of email marketing, a professional email will go even further to build trust with your audience, which is crucial for landing conversions.
By 2022, researchers project half of the world’s population will be using email. When you consider that, it’s probably wise to invest in building a strong email marketing strategy. This might include choosing a web hosting package that provides an option to create a custom email address.
From your email signature to your business cards, a branded email address can make an impression and help solidify your brand wherever it appears. Considering the Return On Investment (ROI) for email marketing, it makes sense to pay close attention to what customers see in the From field.
When you use a custom email address that matches your website domain, it can help your business appear more professional. It can also enable you to standardize the way all emails within your business look. As your brand grows, you won’t have to worry about employees using off-brand or unprofessional email addresses for business communications.
Additionally, you can use your email hosting plan to create addresses for different departments within your business; this helps provide organization and structure. Even if you’re the one who answers every email that comes in, having separate addresses for different purposes can help you keep track of each message.
When you avoid using a free email provider, you can more easily stay on top of email and data security. Allowing employees to use free, personal email accounts presents a risk to your business. You can’t control aspects such as privacy, who they share business information with, and other legal concerns.
A custom business email can also streamline your onboarding process. Standard and consistent email procedures and setup will make for easier employee integration. Plus, you can avoid losses of information during staff turnover.
Branded Emails Can Help You Stay Out of Subscribers’ Spam Folders
Email marketing can be a profitable strategy, but only if your emails aren’t ending up in subscribers’ spam folders. Recipient email accounts are more likely to mark a message as spam if it comes from a free provider such as Yahoo or Gmail.
Branded emails from known platforms send a signal to inboxes that your messages are less of a risk, and it’s OK to accept them. With this in mind, sending your business marketing emails from Yahoo Mail or a Gmail address might be taking a toll on your conversion rate.
Cloud-based email is a subscription service model, which provides significant cost savings for implementing and maintaining the environment. By switching to Cloud-based email, you are getting rid of your large capital outlay and converting your email to a monthly or annual operational expense.
The scalability of cloud-based email allows for an increase in future email capacity without having to do any major changes to the environment itself. With the increased scalability that cloud-based email offers, your organization can experience the simplicity of being able to adjust your user license counts, storage capacity, and compute capacity either up or down, depending on your specific needs.
Cloud-based email is an improvement of uptime, which allows for more optimal email usage. Because many cloud-based email providers use multiple redundant sites, and because your data will be stored in the cloud, your organization will experience better uptime and disaster recovery response times than those organizations that still rely on their on-premise solutions.
Cloud-based email simplifies the administration of your email system. By switching to a cloud-based email system, you won’t need to worry about version control issues or maintenance issues that may come up. As with all web-based applications, Cloud-based email simplifies your administrative needs.
When you use a cloud-based email system, your corporate emails will reside in an off-site, highly protected location, making it more secure than if it were on-premises. A cloud-based email provider, like Microsoft or Google, can devote way more resources to securing their facilities than most other organizations out there. Organizations that switch to cloud-based email solutions, therefore, are taking a step in the right direction of further securing their data.
By utilizing cloud-based email, you can give your employees access to their email from wherever they are, making them more productive. A major trend that’s happening right now in many industries is a push for a more mobile/remote workforce. Cloud-based email can be accessed from anywhere, at any time. All you need is an Internet connection. The convenient remote access to their emails is appreciated by many remote workers.
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